Italian Serie A football club Genoa has renewed its shirt sponsorship agreement with gas and electricity supplier Eviva.
The new one-year deal covers the 2017-18 Serie A season and grants Eviva continued brand exposure on the front of Genoa’s shirts.
The two parties first teamed up in January, signing an initial deal until the end of the 2016-17 season.
Carlo Bagnasco, chief executive of Eviva, said: “On the commercial front, our goal is to boost retail customers in the city and, for this purpose, we are studying ad hoc initiatives reserved for rossoblù supporters who will soon find competitive energy-efficient proposals with concrete savings opportunities.”
Genoa finished the 2016-17 season in 16th place.