GAA seals landmark dual deal

Liberty Insurance has agreed a five-year deal with the Gaelic Athletic Association (GAA) and the Camogie Association, which will see the brand sponsor both the GAA Hurling All Ireland Senior Championship and the Camogie Championships.

The agreement represents the first time that a single sponsor has supported both of Irish sport’s oldest games. As part of what is an initial five-year agreement, Liberty Insurance will also be involved in other programmes including coaching, development of the sport of camogie, and the delivery of responsible driving initiatives.

GAA president Liam O’Neill said: “We are delighted to confirm this partnership with Liberty Insurance, a brand with its own rich tradition and one that is firmly embedded in Irish life. We are especially pleased that for the first time one of our main sponsors will also be directly supporting the game of camogie, which further underlines our intention to bring all of our codes closer together.”

Pat O’Brien, CEO of Liberty Insurance, added: “The GAA embodies values our company holds true: the powers of dedication, determination, and the understanding that real teamwork can lead to great accomplishments. We are very proud to now be part of the GAA team. Not only as a partner to our oldest games, hurling and camogie, but as a partner on coaching and responsible driving initiatives, and also the roll out of camogie development programmes.”

Liberty Insurance is part of Liberty Mutual Insurance group, which is based in the American city of Boston.