The International Gymnastics Federation (FIG) has agreed a one-year partnership with Japanese haircare brand Tokio Inkarami.
The brand, which is owned by IFing Co. and represented by sports marketing and government consulting group CB, becomes an official sponsor of the FIG as well as the 2019 World Championships in Artistic Gymnastics, Rhythmic Gymnastics and Trampoline Gymnastics and this year’s three Parkour World Cup events.
IFing president and chief executive, Masanao Fuyuhiro, said: “In this fantastic atmosphere in the lead-up to Tokyo 2020 (Olympic Games), it is of great significance for us to play a major part in supporting a sport that is typified by such a high degree of artistic creativity, beauty, and history.”