Aperitif biscuits brand Belin has struck a deal with the French Football Federation to serve as an official sponsor of the France national team.
The deal will initially run for the 2013-14 season, starting with France’s friendly game away at Belgium tonight.
“Belin wants to support the fans in their universal passion for football and be present with them on the major events that drive the sports news,” the federation said.
The federation’s top-tier commercial partners are Nike, PMU, GDF Suez and Credit Agricole.