The European arm of Japanese tyre manufacturer Falken Tyre has become an official partner of the English Super League rugby league competition.
Falken Tyre Europe will benefit from branding at all major games in English rugby league’s top tier competition, with the terms of the agreement not disclosed.
Super League and Falken Tyre are poised to announce further activations during the 2015 season, which began earlier this month.
The deal with Super League marks Falken Tyre’s first venture into sports sponsorship outside of motor racing.