Telecommunications operator Etisalat has entered into a three-year commercial agreement with the UAE Football Association.
Under the deal, Etisalat will be the official partner of the governing body and the official sponsor of the both the UAE national team and the President’s Cup club tournament.
UAE FA secretary general Yousuf Mohammad Abdullah said he hopes the deal will help to boost levels of football participation across the country.
The UAE claimed its second Gulf Cup of Nations title earlier this year.