Era Immobilier, an international network of estate agents, has become an official partner of the Coupe de la Ligue football club knockout tournament in France.
The length of the multi-year agreement was not disclosed.
The deal will be activated with the final of the 2013-14 tournament, between Olympique Lyonnais and Paris Saint-Germain on April 19 at the Stade de France in Saint Denis, on the outskirts of Paris.
Era Immobilier struck the deal directly with the Ligue de Football Professionnel, the French football league, which operates the tournament.