Six Dutch companies in the energy chain have joined forces under the ‘Mission H2’ name to partner TeamNL, the Dutch Olympic team.
Under the deal, Mission H2 – a grouping of Gasunie, Shell Netherlands, Remeha, Stedin Group, Port of Amsterdam and Groningen Seaports – will promote hydrogen as an important and sustainable energy carrier.
The partnership with TeamNL will be activated in the run-up to and during the Olympic and Paralympic Games of Tokyo 2020.
Gerard Dielessen, The Dutch Olympic Commitee’s managing director, said: “Japan has chosen hydrogen for the energy supply of the 2020 Olympic and Paralympic Games. For example, the cars to be deployed by the Tokyo 2020 organisation will run on an H2 fuel cell. The 2020 Games are a great momentum to show what hydrogen also has in the Netherlands for the transition to a sustainable energy supply. ”
Ulco Vermeulen, member of the Gasunie executive board, said on behalf of Mission H2: “ Our goal is to to initiate a broad movement for the benefit of the energy transition.”
This is not the first time that Dutch companies have worked together on a joint sponsorship using an umbrella brand.
In March, five Dutch companies agreed to pay for the main shirt partner position at Dutch Eredivisie club PSV Eindhoven under the ‘Metropolitan Region Brainport Eindhoven’ banner, starting this season.
Read this: Brands join forces with PSV to make ‘Brainport Eindhoven’ shirt deal
Under the deal, the five companies – ASML, Philips, High Tech Campus Eindhoven, VDL Group and Jumbo Supermarkets – also became Premium Partners of PSV.
The companies aim to put the Eindhoven region on the map as a global leader in knowledge, high-tech development and innovation.
Brainport Eindhoven is a pre-existing collaboration of companies and institutions active in and around the city of Eindhoven. The organisation’s goal is to develop technologies that change lives.