Fashion brand Burton Menswear has entered into a partnership with the English Football League, which operates the three club divisions below the top-tier Premier League.
Burton Menswear will serve as the official tailoring partner of the EFL as part of the two-year deal, which covers the 2016-17 and 2017-18 seasons.
Under the agreement, Burton Menswear will supply all EFL staff with suiting and will also benefit from a range of EFL marketing and promotional rights.
Burton Menswear becomes the third company to partner with the EFL in recent months, joining UK-based pastry products manufacturer Ginsters and home improvement products retailer Wickes.
Wesley Taylor, brand director of Burton Menswear, said: “We are delighted to be partnering with EFL, which draws on our experience of providing suiting at key moments in footballing history. We know that a lot of our customers are fans of the EFL so it’s a natural fit and we look forward to working with them.”