Tools, accessories and hardware products retailer Screwfix has entered into a partnership with the English Football League, which operates the three divisions below the top-tier Premier League.
The multi-million pound, three-year deal will grant Screwfix exclusive experiential rights across the EFL. A range of experiences will be organised for supporters and Screwfix customers throughout the season as part of the deal.
The agreement covers marketing and promotion rights across all 72 EFL clubs, including the five Wembley finals on the EFL calendar. Screwfix will also sponsor UK pay-television broadcaster Sky’s coverage of the EFL.
Shaun Harvey, EFL chief executive, said: “Screwfix are an important addition to the EFL’s stable of partners and, of course, already familiar to fans of our clubs through their previous advertising around our games.”
The deal has been signed ahead of the first EFL match of the season later today (Friday), when Reading take on Derby County in the second-tier Championship.