British bottled water company Harrogate Spring has agreed a one-year deal with the England and Wales Cricket Board to become the official water partner of England Cricket.
Under the deal, all Harrogate Spring bottles will be rebranded by parent company Water Brands Group in order to carry England Cricket branding.
The new ‘Diamond Bottles’ will feature the England Cricket logo while ‘Official Water of England Cricket’ will appear on all new labels and packaging.
James Cain, managing director of the Water Brands Group, said: “The sponsorship deal is with one of the best cricket teams in the world and is a major statement of intent from Harrogate Spring Water. It emphasises our commitment to maintaining our position as the No.1 premium British spring water.”