Australian wine brand Hardys has renewed its partnership with the England and Wales Cricket Board.
Hardys will retain its position as the official wine of England Cricket until 2019 after signing a three-year extension with the ECB.
Hardys wines will continue to be promoted and sold at England’s home international matches, while the brand will also promote the partnership through advertising and marketing campaigns.
“Over the past three years Hardys have built up strong relationships across cricket, drawing on their excellent knowledge of the game to create high quality and innovative promotional campaigns,” ECB commercial director Sanjay Patel said.
“It’s great that Hardys want to give even greater support to our recreational game, recognising the vital role that volunteers play in sustaining our clubs and leagues nationwide.”
The ECB first partnered with Hardys in March 2014.