Sacramento Kings has become the latest NBA basketball team to partner with US fantasy sports gaming company DraftKings.
Under the deal, the terms of which were not disclosed, DraftKings will sponsor a variety of the team’s brand platforms, including Kings.com Blog Central, game previews and post-game recaps, as well as infographics on the Kings digital network.
Additionally, DraftKings will benefit from signage exposure at Kings home games and a commercial on the franchise’s KHTK Sports 1140 AM radio broadcast.
The sponsorship is Sacramento Kings’ first partnership with a daily fantasy sports provider. DraftKings is also aligned with the Kings’ NBA counterparts Minnesota Timberwolves, Philadelphia 76ers, Boston Celtics and Houston Rockets.