Delta Air Lines has opted to expand its long-term partnership with the Atlanta Braves to include exclusive sponsorship of a hospitality facility within the MLB baseball franchise’s new SunTrust Park ballpark.
Although the terms of the new deal were not disclosed, it will take effect from 2017 with the airline acquiring naming rights to the Delta SKY360 Club premium hospitality area at the ballpark.
Delta will also benefit from various branding opportunities inside the ballpark such as signage above the out-of-town scoreboard.
In addition, Delta will continue to serve as the official charter airline for the team and will undertake various gameday activations to help promote the partnership.
The new SunTrust Park is currently in development and is due to completed by Opening Day of the 2017 MLB season.