Russian logistics brand Delo Group has signed as the first Title Sponsor of the women’s EHF Champions League, Europe’s biggest women’s handball club competition.
During the two-season deal, the competition will be renamed as the Delo Women’s EHF Champions League until the end of the 2020-21 season.
As part of the deal, Delo will get extensive TV exposure through perimeter and on-court advertising, logo presence on media backdrops, corporate hospitality benefits and activation opportunities at the next three Women’s EHF Final4 events.
The competition has already broken new ground for the 2018-19 season, after signing media-rights deals with 24 TV stations covering more than 50 territories.
The partnership will launch on May 11 this year, when Delo puts its name to the 2019 women’s EHF Final4 at the Papp László Budapest Sportaréna in Hungary.
Delo, one of the largest private transportation and logistics companies in Russia, has a longstanding sponsorship presence in handball, primarily in Russia.