Car brand Dacia has secured a partnership with the Rugby Football League, the governing body of rugby league in England.
The deal will run for three years, from 2016 to 2018.
Under the agreement, Dacia will become the official car partner of the domestic top-tier Super League, the Challenge Cup knockout competition and the title sponsor of the annual World Series between the top three teams in England and Australia. The next edition of the series will begin on February 19.
“Dacia share our values and they have real passion to support rugby league across multiple events and the community game,” RFL commercial director Chris Rawlings said.