Chinese video technology solutions company Hikvision has agreed a deal to sponsor Arena Corinthians, the home of São Paulo-based Campeonato Brasileiro Serie A football club Corinthians.
As part of the three-year deal, Hikvision will supply the 49,000-seat stadium with a range of electronic security products, such as face recognition cameras, see-in-the-dark cameras and 360-degree cameras.
The deal will provide Hikvision with promotion across Arena Corinthians screens, LED panels and televisions. The company will also have a presence on the stadium’s social media channels, and be granted access to the venue’s corporate facilities for event use.
Marco Meirelles, Hikvision’s marketing manager in Brazil, said: “We are very optimistic about the partnership signed with Arena Corinthians. Connecting our brand to a renowned club, marked by a trajectory of success, with national and international visibility, is in line with our business mission.
“We envision a promising partnership with ‘Timão’ to bring what is most innovative in electronic security technologies to a large portion of the population. We have a great partnership with the Ajax stadium in the Netherlands, which is doing very well, and the idea is to make the Corinthians home a great success case and a benchmark for the market.”