Corinthians clean up with new shirt sponsor

Campeonato Brasileiro Serie A football club Corinthians has entered into a shirt sponsorship deal with cleaning products manufacturer Klar.

Klar has agreed a two-year deal covering the 2016 and 2017 seasons. Financial terms of the agreement were not disclosed.

Klar will feature on the sleeve of Corinthians’ playing jerseys. Though the deal doesn’t become effective until next year, the company’s branding will appear on the São Paulo-based club’s shirts during this Sunday’s season-closing match against Avaí.

“The team is in a great phase, on and off the field,” Marcelo Passos, chief marketing officer at Corinthians, said. “We can celebrate the results of the marketing team with all sponsorship deals closed by the end of 2015. This is the first announcement and by the end of the year we hope to talk about other agreements.”

Corinthians wrapped up this season’s Serie A title last month with four rounds to spare.