The Professional Darts Corporation has reached a deal to make bookmaker Coral the title sponsor of its 2014 UK Open tournament.
Due to be staged at the Butlins Minehead holiday resort following a move from its decade-long home of Bolton, the event pits leading darts stars against emerging professionals and amateur hopefuls over three days of competition from March 7-9.
The qualification rounds get under way next month, when professional players on the PDC ProTour will compete in six tournaments.