US brewing company MillerCoors has furthered its association with the NHL ice hockey league by securing the presenting sponsorship of behind-the-scenes television programme NHL Revealed: A Season Like No Other for its flagship Coors Light brand.
The seven-part series will air on NBCSN in the US and CBC in Canada and follows a selection of the league’s players on and off the ice over two months of the 2013-14 regular season.
Filming will take in the Coors Light-sponsored NHL Stadium Series games, featuring players from all nine team participating, and the NHL Heritage Classic.
The series, produced by Toronto-based Bristow Global Media, will debut on January 22 on NBCSN and a day later on CBC, before being re-broadcast in Canada on Sportsnet on January 26.