Mixed martial arts promotion Combate Américas has agreed a partnership with telco Cricket Wireless.
A subsidiary of AT&T, Cricket will serve as the exclusive wireless sponsor of Combate Américas during its 2019 season, receiving presenting sponsor status at Combate’s five biggest events this year.
Cricket and Combate have developed a 17-piece video series, ‘Bridges’ and ‘Prep Mode’, that gives fans a closer look into fighters everyday lives. The videos will air in Combate live broadcasts and also be distributed on social and digital platforms.
Cricket will also bring fans closer to fighters by giving them exclusive access to a preliminary fight broadcast in Spanish and a post-fight show on social media featuring event highlights, as well as a sweepstake in which one winner will receive an all-expenses paid trip with a guest to one of Combate Américas’ events courtesy of Cricket Wireless.
Combate Américas chief revenue officer, Michael Pine, said: “On the heels of this sponsorship’s success, we look forward to expanding and adding official and exclusive sponsors from other premium categories.”