Los Angeles Clippers has agreed a commercial deal with DraftKings, making it the latest NBA basketball franchise to partner with the daily fantasy sports gaming company.
The terms of the tie-up, which is a category first for the Clippers, were not disclosed.
DraftKings will gain exposure in association with the Clippers through courtside signage, a presence on LED boards and game-day receptions during home fixtures.
Additionally, the DraftKings brand will feature across the Clippers’ digital media channels and a fan giveaway, featuring a grand prize of round-trip flights to the team’s final 2014-15 regular season game versus Phoenix Suns.
Earlier this week, DraftKings added Sacramento Kings to an NBA roster that already features Minnesota Timberwolves, Philadelphia 76ers, Boston Celtics and Houston Rockets.