The Cleveland Cavaliers will now play at the Rocket Mortgage FieldHouse after a renaming of the Quickens Loans Arena.
Rocket Mortgage is a subdivision of Quicken Loans, which was founded by Cavaliers owner Dan Gilbert, and the completely digital mortgage product has become its signature offering in recent years.
The 19,000-seat arena – which is undergoing an $185m (€164m) renovation – opened as Gund Arena in 1994 before being renamed Quicken Loans Arena in 2005.
“I know that sometimes change, you get a little resistance and people say, ‘Why are they changing it?’ and ‘How’s that name going to work?’,” Gilbert said at a press conference on Tuesday. “We heard that initially when it was the Gund Arena to Quicken Loans Arena.
“I think after time there will probably be some kind of short nickname that takes place naturally and it will fit right in perfect with Cleveland, Ohio for a lot of reasons.”
New Rocket Mortgage FieldHouse signage will be added to the multi-purpose stadium this summer.