Used car trading company Kaixin has signed on as the new main sponsor of Chinese Super League football club Hongyun FC.
Kaixin will serve as the team’s naming-rights partner and front-of-shirt sponsor for the 2017 CSL season, which begins this weekend.
Kaixin confirmed during a press conference that the deal would be worth Y88m (€12.1m/$12.8m).
Under the agreement, the club will officially be known as Liaoning Shenyang Kaixin FC for the 2017 season.