NHL ice hockey team Chicago Blackhawks has entered into a sponsorship agreement with locally-based entertainment and gambling destination Horseshoe Casino for the remainder of this season.
The reigning Stanley Cup champion will lend its name to the Chicago Blackhawks Blackjack promotional game, in which all proceeds will be donated to the Chicago Blackhawks Charity. Each time a player beats one of the dealers Horseshoe will donate $25 (€18) to the charity.
Horseshoe’s Push Bar will become an official Chicago Blackhawks bar and host viewing parties with former players throughout the season, while the venue will also stage two official RoadWatch parties, allowing fans to watch selected away fixtures inside The Venue – a 90,000 square foot entertainment centre. Gamers will also be able to win seats between the player benches for the Blackhawks game against Nashville Predators on March 14 by swiping their rewards card at Horseshoe kiosks before the March 2 draw.
In an additional promotion covering the remainder of this season’s home games and all of next term’s fixtures at the United Center, the first 20,000 fans to arrive will receive a Horseshoe Casino branded promotional card for a chance to win anywhere from up to $100 in free play.