Turkey’s Basketball Super League (BSL) has unveiled Vivident, the country’s leading brand of chewing gum, as its new official sponsor.
The three-year partnership will begin with the upcoming 2015-16 season and end after the 2017-18 campaign.
League director Sameer Şenbayrak said: “Working together with Vivident, I sincerely believe that we can move to a higher level more easily.”
The 2015-16 Super League season begins on October 10.