English Premier League club Chelsea has unveiled CWM FX as its new online foreign exchange trading partner.
The deal will start immediately and run for four years, until 2018.
Under the agreement, London-based CWM FX will develop its presence across Chelsea’s digital media channels with a series of cross-promotional and marketing activities.
“Our goal is to partner companies which share our philosophy of innovation while consistently competing at the highest level and we look forward to a fruitful relationship,” Adrian New, Chelsea’s managing director for the Asia-Pacific region, said.
Anthony Constantinou, the chief executive of CWM FX, added: “CWM FX and Chelsea FC are both leaders in their respective fields. Our partnership emphasises the synergies between football and trading where preparation and execution are keys to success.”