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Chelsea extends deal with Singha

Thailand-based beer brand Singha has renewed its partnership with English Premier League football club Chelsea.

The deal will run for two years, covering the 2017-18 and 2018-19 seasons.

Singha will continue to serve as the club’s official beer partner and will also retain pourage right at the team’s Stamford Bridge home stadium.

Singha, which began its relationship with Chelsea in 2010, will continue to work with the club on a number of joint projects such as ‘Here to Play, Here to Stay’, a grassroots initiative that launched in 2014 offering Thai youngsters the chance to travel to England to see Chelsea play.

Chris Townsend, commercial director at Chelsea, said: “Through matches, community programmes and the work undertaken with Singha and our other partners, we have seen first-hand what a passionate fan base we have in Thailand and we look forward to this continued partnership keeping Chelsea as close as ever to the Thai people.”