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Celtic lands long-term extension with kit sponsor Dafabet

Scottish Premiership football club Celtic has renewed its partnership with online betting company Dafabet, its main shirt sponsor.

The new five-year deal will run until the end of the 2024-25 season. Financial terms of the agreement were not disclosed but Celtic said the deal is a record for the Glasgow-based club and the biggest ever in Scottish football.

Dafabet first partnered with Celtic in 2016 and the two parties’ previous agreement had been due to expire at the end of the 2019-20 season.

Celtic chief executive Peter Lawwell said: “We are absolutely delighted to secure such a lucrative, long-term arrangement with Dafabet, a fantastic partner with whom we have already enjoyed such a great relationship.

“Celtic is currently in a terrific position on and off the field, achieving regular football success and with an infrastructure of strength and stability. Celtic continues to be one of the world’s great football clubs and through these strong fundamentals we continue to be able to attract and deliver such quality partnerships.”

Celtic has won the league in each of the past seven seasons and starts its 2018-19 campaign with a home match against Livingston tomorrow (Saturday).