Scottish Premier League (SPL)

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The Scottish Professional Football League (SPFL) hopes a planned revamp of the Scottish League Cup’s structure will help to secure a title sponsor from the start of next season’s tournament as energy company Utilita Energy steps in as presenting partner for the remainder of 2015-16.

Sporting good manufacturer New Balance this month signed a  five-year deal with Scottish Premiership team Celtic as part of its plan to become a top-three football brand.

The Scottish Professional Football League this month agreed a three-year deal with soft drinks brand Irn Bru, boosting its annual sponsorship revenue to around £1m (€1.2m/$1.6m), with its most valuable title sponsorship still to sell.

Scottish Premiership football club Celtic has renewed its partnership with online betting company Dafabet, its main shirt sponsor. The new five-year deal will run until the end of the 2024-25 season

Scottish Premiership football club Hamilton Academical has finalised a deal for HopeCBD, a company that uses cannabis plants to produce various products, to acquire the naming rights to its New Douglas…

Sports equipment manufacturer Mitre has renewed partnerships with the English Football League and Scottish Professional Football League (SPFL).

Waste management and recycling firm Binn Group has renewed its shirt sponsorship deal with Scottish Premiership football club St Johnstone.