Newly-promoted Campeonato Brasileiro Serie A football team Ceará has signed a shirt sponsorship deal with telco Algar Telecom.
The agreement covers the 2018 Serie A season and grants Algar Telecom brand exposure on the upper back area of Ceará’s shirts.
The partnership began with Ceará’s first match of the new season, a 2-0 defeat at Santos on Saturday.
Ceará was promoted to the top-tier Serie A after finishing third in Serie B last season.