Beer brand Carling has been unveiled as an official partner of football’s English Premier League.
The agreement will run for three seasons, from 2016-17 to 2018-19.
Carling will serve as the league’s official beer partner.
Carling was the league’s first title sponsor in a relationship that ran for eight seasons, from 1993 to 2001, and was also sponsor of the Football League’s Carling Cup competition for nine campaigns, from 2003 to 2012.
Premier League managing director Richard Masters said: “They have some exciting plans for engaging fans in pubs and homes across the country and their track record of sponsoring top-level football, including the Premier League itself, will make them a great fit as our official beer partner. The compelling football put on by our clubs this season is providing a fantastic platform for the League to take forward its new sponsorship strategy.”