Juice drink brand Capri-Sun has agreed partnerships with German Bundesliga football clubs Bayern Munich, Borussia Dortmund, TSG Hoffenheim and Werder Bremen for the 2014-15 season.
The agreement is structured around the four clubs’ youth initiatives. Capri-Sun will participate in sponsorship activities at Borussia Dortmund and Werder Bremen’s football schools and Hoffenheim’s youth academy.
Additionally, the company will have a presence at Dortmund’s Signal Iduna Park and be available for purchase at Bremen and Hoffenheim home games.
Further terms of the agreement relating to Capri-Sun’s collaboration with Bundesliga champion Bayern Munich are yet to be fully disclosed.