Bwin is to continue its partnership with the MotoGP World Championship until at least 2015, after it agreed a two-year extension to its current deal with the motorcycling competition’s commercial rights holder, Dorna Sports.
Under the terms of the extended deal, the sports betting firm will retain its position as title sponsor of the grand prix events in Jerez, Spain, and Brno, Czech Republic, until 2015. Bwin will also have a highly visible presence at the Misano, San Marino; Mugello, Italy; and Silverstone, UK grand prix races.
In addition to branding throughout the circuits, Bwin will continue to use its extensive access to MotoGP’s digital channels to offer exclusive race experiences. Bwin and MotoGP have enjoyed a longstanding partnership that stretches back to 2004.
Pau Serracanta, managing director of the commercial area for Dorna, said: “I am sure that this new two-year agreement will last several more, as the success of this partnership has more than satisfied both parties.”