Bwin lays up Bayern Munich basketball renewal

German Basketball Bundesliga team Bayern Munich has signed a two-year extension to its partnership with betting group Bwin.

Building on a tie-up established in 2011, Bwin will remain a sponsor of the reigning German champion until 2016.

Bayern Munich is affiliated to the Bundesliga football team of the same name, for which Bwin is a premium partner.

Daniele Sano, head of sponsorship and events at Bwin, said: “The cooperation with a strong brand like FC Bayern Munich fits our position as a leading sports betting company in the German and international market.”