German 1.Bundesliga football clubs Eintracht Frankfurt and Bayer 04 Leverkusen have signed new sponsorship deals with DFV, Coca-Cola and Maurice Lacroix.
Insurance firm DFV has partnered Eintracht since 2010, but has signed a new three-year deal upgrading its relationship to premium partner status.
The new contract, which runs until 2016, grants the company branding presence on video boards, camera carpets and throughout club media.
Meanwhile, Coca-Cola has agreed a three-year extension to its deal with Bayer Leverkusen.
The drinks manufacturer and Bundesliga club signed a new contract running through to 2016.
As a partner of Bayer 04, Coca -Cola provides visitors to the BayArena and the team with a wide range of soft drinks and the company will also have an advertising presence in and around the stadium.
Swiss watchmaker Maurice Lacroix has joined the Bayer 04 sponsor family for the 2013-14 season.
Under the terms of the deal, Maurice Lacroix video advertising will be run across the length of perimeter hoardings at the BayArena for the duration of added time during games and will also be shown on the screens behind the two goals.
In addition, Bayer 04 said a number of projects are planned in the business areas and the company’s logo will also be included in the club’s sponsor pyramid.