German Bundesliga football clubs RB Leipzig and Eintracht Frankfurt has agreed new partnerships with hotel operator H-Hotels Gruppe and financial services company Deutsche Asset Management, respectively, while VfB Stuttgart has extended its deal with cleaning technology company Kärcher.
H-Hotels has agreed an initial three-year deal, covering the 2017-18 to 2019-20 seasons, to become a regional partner of Leipzig.
The operator will benefit from LED advertising exposure at the team’s Red Bull Arena. It will also take on naming rights to a lounge at the stadium.
Deutsche Asset Management has signed an initial two-year deal with Eintracht, covering the 2017-18 and 2018-19 seasons. The company will benefit from significant brand exposure on match days, while it will also support the club’s youth programmes.
Stuttgart, meanwhile, has extended its partnership with Kärcher by a further three years. Kärcher will serve as a premium partner of the club until the end of the 2019-20 season. The two parties have been partners for 12 years.
Kärcher will receive naming rights to areas at Stuttgart’s Mercedes-Benz Arena, as well as further advertising space within the stadium.