German Bundesliga football clubs Mainz 05 and Wolfsburg have strengthened their commercial portfolios after securing new automobile-themed partnerships.
Mainz has entered into a one-year partnership with Chinese tyre manufacturer Linglong Tire.
Under the deal, Linglong Tire will benefit from a presence on pitchside LED advertising boards inside the club’s Coface Arena home stadium.
Linglong Tire also becomes the club’s first-ever Chinese partner.
Meanwhile, Wolfsburg has agreed a partnership with German Formula E electric motor-racing team ABT Sportsline.
Under the deal, the terms of which were undisclosed, Wolfsburg branding will appear on the rear wings and rear wheel arches of all ABT Formula E cars.