The UK arm of Japanese electronics firm Brother has agreed partnerships with three leading British cycling events.
Brother UK has been named the official results, printing and imaging partner of this year’s Tour Series, Women’s Tour and Tour of Britain.
As part of the agreement, Brother UK will provide imaging and printing facilities to race organisers, as well as two service vehicles for each of the three events.
The company will also present a trophy to the rider that records the fastest lap at the Tour Series. In addition, Brother UK will take on naming rights to the Series’ support event.
Phil Jones, managing director of Brother UK, said: “In my experience as a road cyclist I know there are a huge number of executives who ride and this is a good platform to reinforce our brand credentials to them in another familiar environment whilst also increasing our reach to a wider audience of influential buyers.”
The 2016 Tour Series, which comprises 10 rounds, begins on May 12 in Ramsey on the Isle of Man and concludes in Portsmouth, England on June 9. This year’s Women’s Tour and Tour of Britain take place from June 15-19 and September 4-11, respectively.