The UK arm of electronics company Brother has renewed its partnership with three leading British cycling events.
The agreement will run for three years, from 2017 to 2019, and covers the Tour of Britain, Women’s Tour and Tour Series.
Brother UK will serve as the official results, printing and imaging partner of all three events. The firm will also continue to sponsor the ‘Fastest Lap’ contest at the Tour Series, presenting a trophy to the rider that records the fastest lap, as well as retain naming rights to the Series’ Corporate Grand Prix support event.
In addition, Brother UK will provide two dedicated neutral service vehicles to support both riders and race organisers.
Alastair Grant, commercial director of SweetSpot, organiser of the three events, said: “We are working closely with Brother UK on plans for 2017 and to grow the partnership for the benefit of fans following the Tour of Britain, Women's Tour and Tour Series.”