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Bookmaker M88 activated its 2018-19 Bournemouth shirt sponsorship with initiatives spanning fan promotions, live events and a comic video series aimed at fans and customers in Asia.

Premier League club AFC Bournemouth has extended shirt sponsorship deals with online gaming companies M88 and Mansion Group. The new one-year deals will cover the 2019-20 Premier League season

English Premier League football club Leicester City has entered into a partnership with Asian online gaming company M88