German Bundesliga football club Borussia Monchengladbach has agreed a sponsorship deal with safety shoe manufacturer Elten.
The deal begins with the 2018-19 Bundesliga season and names Elten as a co-sponsor of the club. Elten also becomes Borussia’s exclusive safety shoe partner.
Elten will benefit from brand exposure at Borussia-Park, as well as promotion across the club’s communications channels. Elten’s products will also be incorporated into the club’s day-to-day working environment.
Elten becomes the seventh co-sponsor of the team, joining Audi, Bitburger, H-Hotels, Mybet, Reuter and Santander.