AFL Australian rules football team Brisbane Lions has signed a four-year extension to its partnership with sportswear manufacturer BLK.
Under the terms of the deal, the Australian firm will continue to be the Lions’ kit provider as the club aims to improve on a 2013 season in which it finished 12th in the AFL Premiership.
“The BLK brand has during the past six months enjoyed a period of significant international expansion and key to that strategy has been an emphasis on not only maintaining, but developing relationships with our current clubs, teams and professional team partners here in Australia,” BLK chief executive Tyron Brant said.
“That focus makes the announcement of a further four year extension with the Brisbane Lions even more pleasing and paves the way for our teams to work on and deliver projects and innovation which we are confident will be very well received by the Lions members and supporters.”
Brisbane Lions has endured a difficult start to the 2014 season and currently sits bottom of the Premiership after five games.