Betting sponsors will be banned at Wembley Stadium if the venue is sold to a new owner, government sources say.
The Football Association is currently in talks with American billionaire Shahid Khan over a potential £600m sale of the England national team venue.
Khan, who also owns the Jacksonville Jaguars and Fulham FC, is said to be interested in Wembley as a London base for his NFL franchise.
But as a condition of sale, the government will impose a ban on gambling adverts, sponsors and permanent Jacksonville Jaguars signage at the stadium.
The government will also bar the new owner from renaming the stadium until at least 2057, to prevent sponsors moving in on Naming Rights deals.
The FA is expected to make a decision on whether Khan’s bid has been successful by the end of this year.