Canadian Major League Soccer team Vancouver Whitecaps has announced a multi-year sponsorship extension with its premier founding partner Bell.
The telecommunications group retains front-of-shirt branding on all official Whitecaps men’s and women’s jerseys under the agreement.
Additionally, Bell will continue to support Vancouver Whitecaps’ community and youth initiatives. The terms of the deal were undisclosed.
From the 2014 season, the Whitecaps will gain greater television exposure after an agreement was struck for all of the team’s matches to be broadcast live across Canada on the TSN network. TSN, the Canadian sports broadcaster majority-owned by the Bell group, is now the official broadcast partner of Vancouver Whitecaps.
Fans will also be able to watch live games and highlights on their smartphones and tablets with Bell Mobile TV.