US consumer technology company Belkin has become the new title sponsor of the Blanco Pro men's cycling team.
The 30-month deal will be activated as the squad, now known as the Belkin Pro Cycling Team, starts its Tour de France campaign next weekend.
The team was formerly sponsored by Rabobank, but the Dutch financial services company announced late last year that it would be withdrawing from its sponsorships in cycling following a string of doping scandals in the sport.