German Bundesliga football club Bayern Munich has renewed its sponsorship deal with audio products manufacturer Beats Electronics and entered into a partnership with music-streaming service Apple Music.
Beats will retain its position as the official sound partner of Bayern and will continue to provide the club with premium headphones and speakers. The length of the new deal was not disclosed.
Apple Music’s deal with Bayern names it as the club’s music service of choice, with bespoke playlists to be created as part of the agreement. Exclusive Bayern content and videos will also be available through Apple Music.
Bayern defender Mats Hummels is currently featuring in an advert for Deutsche Telekom and Apple Music.