Bayern Munich has agreed a new partnership with eye care company Ursapharm, while rival German Bundesliga football club Werder Bremen has secured a deal with online betting operator Betway.
Ursapharm’s agreement with Bayern will run for three years, covering the 2017-18 to 2019-20 seasons.
The company will provide its Hylo Eye Care product to Bayern players and also work with the club on a cross-media campaign to promote the product and the importance of eye care to its fans.
Meanwhile, Bremen’s deal with Betway will also run for a period of three years, from the 2017-18 season to 2019-20.
Betway will serve as the team’s official betting partner in a move that will mark its entrance into the top-tier Bundesliga market.
The firm already has similar partnerships in place with second-tier clubs Dynamo Dresden, Eintracht Braunschweig, St. Pauli and Union Berlin.