German Bundesliga football club FC Augsburg has extended its partnership with national furniture retailer Segmüller.
The extended deal will run for three years, from the 2015-16 season through to the end of the 2017-18 campaign.
Under the agreement, brokered by the Sportfive agency, Segmüller will retain its role as an exclusive partner of the club.
The company will also continue to run its ‘Segmüller-Fansofas’ initiative, where two fans can win special seats and access to hospitality services for Augsburg home matches at the team’s WWK Arena stadium.
In addition, Segmüller will benefit from branding placement on various surfaces inside the WWK Arena, including perimeter advertising and video walls.