THE ATP WORLD TOUR has continued its recent flurry of commercial agreements by announcing a new deal with tennis equipment manufacturer Tecnifibre.
The French brand has signed a five-year deal which will see it become the Official Racquet, String, Bag and Accessories partner of the ATP World Tour until the end of 2017.
Under terms of the contact, Tecnifibre will also become an official partner of the season-ending ATP World Tour Finals until 2017.
The deal will see the launch of the “On the Road to the ATP World Tour” programme – a promotional initiative targeted towards a younger generation of tennis players and tennis fans – and current ATP world number nine Janko Tipsarevic will become a programme ambassador.
Tecnifibre joins Head – official ball of the Tour – in the fourth tier of the ATP World Tour’s partnership structure and is the third new partner of the Tour in recent weeks after Emirates and Rolex also became sponsors.
By Luke Harman
Follow Luke on Twitter: @lukeharmanSBG